Amazon Ads and iHeartMedia have taken a significant step forward in their partnership, launching a new programmatic audio offering through Amazon DSP. This development is set to reshape the audio advertising landscape, providing advertisers with unprecedented access to iHeartMedia’s extensive streaming audio portfolio. By integrating Amazon’s vast shopping, streaming, and browsing signals with iHeart’s millions of listeners, this collaboration promises to deliver meaningful reach at scale.
Advertisers using Amazon DSP can now extend their omnichannel campaigns across iHeart’s diverse streaming audio platforms, reaching listeners on smartphones, smart speakers, tablets, and gaming consoles. The initial integration includes iHeart’s streaming music and live streaming radio, with plans to incorporate iHeartPodcasts and the vast reach of its broadcast radio stations in 2026.
Meredith Goldman, Director of Amazon DSP at Amazon Ads, highlighted the strategic advantages of this partnership: “Our partnership with iHeart allows Amazon DSP customers to reach relevant audio audiences with simplified campaign management and unique measurement capabilities. Integrations like this enable advertisers to build more comprehensive omnichannel strategies that connect brands with consumers throughout their journey across media.”
This expansion builds on a decade of innovation and collaboration between the two companies, which have previously pioneered advertising solutions across smart devices, mobile apps, and voice technology. Lisa Coffey, Chief Business Officer at iHeartMedia, emphasized the transformative potential of this new offering: “Making iHeart’s premium audio inventory available through Amazon DSP unlocks scale with deep listener engagement and proven performance. And with accessibility to Broadcast Radio inventory soon to follow, this partnership is another step in making broadcast radio behave like digital media; addressable, measurable, and available programmatically, so marketers of all sizes can buy with greater ease and consistency.”
Amazon DSP, an omnichannel media solution, simplifies the ad buying experience by leveraging trillions of first-party insights and advanced clean-room technology. It offers precise addressability across devices and is a leading platform for buying streaming TV across the open internet. With AI embedded throughout the process, from audience targeting to creative optimization, Amazon DSP delivers relevant, high-impact ads while streamlining campaign planning, buying, and measurement.
This partnership is poised to influence the broader advertising sector by demonstrating the power of integrating programmatic capabilities with traditional media. As broadcast radio inventory becomes more accessible through programmatic channels, it could drive greater efficiency and effectiveness in ad campaigns. The ability to measure and target audiences with precision, coupled with the scale of iHeartMedia’s reach, sets a new standard for audio advertising.
Moreover, this collaboration underscores the growing importance of omnichannel strategies in the advertising world. By connecting brands with consumers across various touchpoints, advertisers can create more cohesive and impactful campaigns. The integration of iHeartMedia’s inventory into Amazon DSP not only enhances the reach of audio advertising but also provides advertisers with valuable insights and measurement capabilities that were previously unavailable.
As the advertising landscape continues to evolve, partnerships like this one between Amazon Ads and iHeartMedia will play a crucial role in shaping the future of media buying. By combining the strengths of both companies, they are setting a new benchmark for how advertisers can leverage audio content to engage with audiences in meaningful ways. This development is likely to inspire other media companies to explore similar programmatic offerings, ultimately benefiting advertisers and consumers alike.
